Encouraging Guests to Write Positive Reviews

In our last blog, we covered the most effective ways for your hotel to protect customer information and secure your data. Now we’re switching gears to discuss how you can promote positive online reviews for your hotel.

Your online reputation is just as important as your reputation in-person, and asking satisfied guests to vouch for your service and quality can boost your business and help to gain new customers from travel sites such as TripAdvisor, Yelp, and Facebook. Social proof is all your hotel needs to make its mark; here’s how to do it.


Facebook’s new travel tools are making it easier than ever for your guests to correlate their check-ins with a simple review. Their recent launch of features such as City Guides and Places Locals Go introduced a travel review aspect of their site, which you can use to your advantage.

Now when guests post a photo of your hotel and tag their location, they’re now asked, “Are you recommending (place)?” with the option of a yes and no answer. Given that these ratings and photos will be posted on-property, offering great service from the get-go is an obvious way to encourage positive feedback. Users can also add comments and star ratings to your Facebook Page, adding invaluable social proof in front of potential guests, says Travel Tripper.

Facebook will automatically send your customers a review email once they check in, so be sure to include links to social media channels in your emails and communication with guests so they can easily leave reviews on social media channels, as well. You can encourage guests to check in by offering a free cocktail or WiFi (followed by a thank you email) once they do.


There are countless other sites to leave reviews on, but TripAdvisor is still largely regarded as the number one review website. Installing their free widget on your homepage will encourage your customers can easily leave a positive review without having to navigate a separate website and find you.

What’s more, TripAdvisor’s review collection tools offer a powerful way to gain feedback. For instance, its Review Express tool lets you send out bulk emails asking for guest reviews after they check out. An automatic reminder also gets sent to those who haven’t responded, says the article.

Encourage Positive Reviews.

It goes without saying, but offering stellar service is a sure-fire way to earn positive reviews. Your service and tact can motivate them to leave a review, especially if you went above and beyond to cater to their needs.

Remember, your service and customers are your lifelines, and there’s no better way to secure your future than putting your customers first and equipping your business with the necessary protections, starting with a New Mexico Hospitality Insurance program.

About Daniels Insurance, Inc.

At Daniels Insurance, Inc., we have a unique understanding of the risks that businesses like yours face on a regular basis. With the backing of our comprehensive coverages and our dedication to customer service and quick claims resolution, your business will be fully protected. For more information, contact us today at (855) 565-7616.